Marketing & Communications

Email Marketing

We use the campus Webtools system for email marketing campaigns. Webtools provides a variety of resources for online and electronic communications. We have template skin designs branded for College, department, and unit communications. Group Manager is used for email groups, allowing easy access via Email+. Best practices include testing your emails before sending and running analytics reports on all campaigns to measure success. We all benefit by sharing resources, including lists, skins, content, and schedules. Our most effective emails are clearly written, branded with clarity, targeted for the right audience at the right time, and have a clear call to action.

Go to University of Illinois WebTools

Download Sample Skin Header Template [.psd]

Example Skin Designs